Rocket Money

President Digital Boards

Role: Creative Director, Motion Designer

The Spark

We transformed the iconic presidents from dollar bills into playful, animated characters, bringing them to life for an eye-catching out-of-home digital board campaign. Drawing inspiration from emojis, we crafted vibrant animations that captured attention across multiple cities nationwide.

The Result

The campaign not only grabbed attention but also successfully boosted awareness of Rocket Money, offering a compelling call to action that drove app downloads.

Finances out of Control?

Role: Creative Director, Motion Designer, Sound Designer

The Spark

We aimed to develop timeless 15-30 second TV spots that highlight the app’s most popular features. Each feature is supported by minimal yet impactful assets that keep the focus on the user interface.

It’s Payday! Email Campaign

Role: Creative Direction, Motion Design

I led the creative direction for the payday email campaign refresh, positioning motion as the key driver of engagement and storytelling. My goal was to transform a static campaign into a dynamic experience that captured attention and reflected the brand’s evolving identity. I partnered with an illustrator to develop custom visuals and directed how each element animated, ensuring cohesive movement, pacing, and visual flow across the design.