Rocket Money
President Digital Boards
Role: Creative Director, Motion Designer
The Spark
We transformed the iconic presidents from dollar bills into playful, animated characters, bringing them to life for an eye-catching out-of-home digital board campaign. Drawing inspiration from emojis, we crafted vibrant animations that captured attention across multiple cities nationwide.
The Result
The campaign not only grabbed attention but also successfully boosted awareness of Rocket Money, offering a compelling call to action that drove app downloads.
Finances out of Control?
Role: Creative Director, Motion Designer, Sound Designer
The Spark
We aimed to develop timeless 15-30 second TV spots that highlight the app’s most popular features. Each feature is supported by minimal yet impactful assets that keep the focus on the user interface.
It’s Payday! Email Campaign
Role: Creative Direction, Motion Design
I led the creative direction for the payday email campaign refresh, positioning motion as the key driver of engagement and storytelling. My goal was to transform a static campaign into a dynamic experience that captured attention and reflected the brand’s evolving identity. I partnered with an illustrator to develop custom visuals and directed how each element animated, ensuring cohesive movement, pacing, and visual flow across the design.
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Sweet, it’s payday!
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The possibilities are endless this payday!
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Your paycheck has landed!
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Have some cash with your coffee!
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Just another magic payday!
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This payday is as explosive as the fireworks!
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Your bank account just got some good news!
Motion Design in UX
Role: Motion Design, Interaction Design
My role focuses on enhancing user experiences through dynamic visuals and interactions. I create intuitive and engaging animations that guide users through digital interfaces, making interactions feel more seamless and enjoyable. By combining motion design principles with user-centered strategies, I help improve usability, provide feedback, and reinforce brand identity. My work ensures that every transition, swipe, or animation feels purposeful, enhancing both the aesthetic appeal and functionality of the product.