Sweeter Collective
Sweeter Collective Exhibit
Role:Creative Direction, Animation, Motion Graphics
Created for food industry conferences, the Sweeter Collective exhibit video used a circular screen to draw visitors into an immersive brand experience. The looping visual story highlighted the product’s natural ingredients and key benefits, pairing elegant motion and warm color palettes to reflect authenticity and care. The circular format symbolized unity and sustainability — values at the heart of the brand — while standing out on the busy conference floor. Designed to inform and inspire, the piece helped Sweeter Collective connect with audiences through a clear, memorable, and visually engaging narrative.